Leading Emerging Decor Trend Can be used for a Different Staging Look
It is a style, often associated with beach houses and coastal homes, however, whether you live in a beach house or a modern apartment, the Coastal Grandmother trend can be adapted to any style of home, creating a charming and inviting atmosphere that is both timeless and elegant embraced by homeowners all over the world. The appeal of the Coastal Grandmother trend lies in its ability to create a cozy and inviting atmosphere that is reminiscent of a traditional grandmother’s home, (without the clutter) combined with the calming and relaxing ambiance of the beach.
One of the defining features of the Coastal Grandmother trend is the use of a soft and muted color palette. The colors used are typically inspired by the ocean and coastal landscapes, with hues of blue, green, and beige being popular choices. These colors create a calming and serene environment that evokes the sense of the ocean, and they are often used for walls, furniture, and accessories.
In terms of furniture, the Coastal Grandmother trend often features natural materials such as wicker, rattan, and wood. These materials add warmth and texture to the decor, while also being practical and durable. Traditional designs such as wingback chairs, vintage sofas, and antique dressers are also common, adding to the charm and nostalgia of the decor.
The Coastal Grandmother trend is also known for its use of sentimental and personal items. Family photos, heirlooms, and vintage collectibles are often prominently displayed, creating a sense of warmth and familiarity. For staging you would eliminate the family photos, but you could have silver frames with beach scenes or a nostalgic scene, sealions or turtles with a sand bank. Categories Art Prints | Art.com. Or these for photo frames from Amazon, Wieco Art Romantic Beach Theme Canvas Prints Wall Art Contemporary Sunset Ocean Sea Pictures Paintings Decor for Living Room Bedroom Home Decorations 4 Piece Modern Abstract Seascape Giclee Artwork : Amazon.ca: Home you could take off the frames and use in a photo frame. Photo above from Art.com.
This personal touch is what makes the Coastal Grandmother trend so appealing, as it creates a unique and inviting atmosphere.
Accessories play a crucial role in the Coastal Grandmother trend, and vintage pieces are particularly popular. Items like old-fashioned silver tea sets, antique vases, and classic lamps help to create a nostalgic atmosphere that is reminiscent of a bygone era. Artwork is often nature-inspired, featuring seascapes, floral prints, and botanical illustrations. Plants, especially those that thrive in coastal environments, are also popular, adding a touch of greenery and life to the decor. It is truly important not to get kitschy unless the house is a vacation rental, but even then high end you don’t want kitch. No lobsters and signs Think Hamptons,
Much like the Biophilic concept, an important aspect of the Coastal Grandmother trend is the use of natural light. Windows are often left uncovered, allowing natural light to flood the room and create a bright and airy atmosphere. Sheer curtains or simple blinds can be used to filter the light and add privacy when needed. Mirrors are also popular, reflecting the natural light and creating the illusion of more space.
The Coastal Grandmother trend can be adapted to any style of home, from modern apartments to country cottages. The key is to create a sense of warmth and coziness, incorporating elements of the coast and vintage pieces to create a charming and inviting atmosphere. This trend is perfect for those who want to create a unique space. See this board from myinhiouse.co.uk . Seagrass, pale blue hydrangea and rattan with touches of dark nautical navy with lots of white for tranquility.
Check out this $100 round seagrass ottoman from Wayfair. Sand & Stable Teele 18″ Wide Round Pouf Ottoman & Reviews – Wayfair Canada
Browse for recycled items in Vintage stores similar to these from Williams Sonoma Blue & White Ceramic Planter, Large | Williams Sonoma (williams-sonoma.com)
A Touch of Wicker/Rattan & Seagrass with Textured Pillows & Throws
Old vintage cabinets and table painted white.
These from Williams Sonoma are like sweaters and the minimalist motif instantly elevates to modern chic.
Linen set with buttons $27 Amazon vintage farmhouse cream white.
Serena& Lily throws inside a basket for easy carrying outside for those evenings by the fire. These chenille throws from Walmart under $25 each chunky knits, cotton and linen are the go to fabrics with sun bleached wood touches. Hardware would be brushed nickel or mat black for a soft sophisticated look.
BASKET SET: WALMART $32 Better Homes & Gardens Round Seagrass Baskets, Natural, White, Set of 2, Medium & Small – Walmart.com
Accessories:
A FEW coastal inspired accessories (not loads of shells) mounds of hydrangeas in a vase/bowl or peonies in a milk white pitcher. Avoid kitsch fish; white or natural coral would be ok like this $35 resin one from Amazon. Art would be coastal themed and remember no clocks. Shore birds, sail boats in bleached or natural wood. Bedding can still be white for staging elevate the usual look for a Matlesse like Microfiber again amazon $95 for a King.
In summary, the Coastal Grandmother trend is an emerging decor style that combines elements of the coast and traditional design to create a cozy and inviting atmosphere. The use of soft, muted colors, natural materials, and sentimental accessories adds a touch of nostalgia and warmth to the decor, evoking memories of a grandmother’s home by the sea.
There is no better time than right now to take the plunge if you are interested in starting a home staging business or training a team member to be your in-house stager at your brokerage. Contact me, Christine Rae today to learn more! Or learn more & get our 65 Steps to Starting A Successful Staging Business ebook.