You have an eye for home decor and style, love helping people and are addicted to HGTV ! If you have been looking for an opportunity to turn these passions into a profitable business, home staging is the solution. The purpose of home staging is simple—to facilitate the speedy sale of property by appealing to the buyer most likely to purchase!
It is important to make each property as appealing and welcoming as possible… so that it sells for the maximum price possible. Doing this successfully, however, requires a unique set of skills that combines an eye for design, style, home décor, renovations, and real estate. If you fit the bill and are serious about creating a profitable, recession proof business, now is a great time to start your home staging business. Here are five reasons why:
1) Home stagers are in high demand.
Even with the current crazy hot market, sellers are leaving money on the table because they think staging isn’t necessary because they can get more than their asking price without doing any extra work!
You can certainly understand why they think that, however research shows properties fully prepared for sale- aka move in ready for a new buyer …are harvesting incredible hundreds of thousands more than asking! Seriously who couldn’t do with an extra quarter of a million?
2) Starting a home staging business requires relatively little overhead.
At its simplest, home staging requires an individual with a great eye, drive, ambition, and the contacts necessary to make a property look great. While having capital to invest is a sizeable advantage, it is not required. Many successful home stagers started out with low capital investment, working from home—and some of them still do! If you are looking for a business idea that is recession proof and does not require a massive start-up cost, home staging may be the answer for you. I am not saying it is easy- there is high systemic turnover resulting from lack of understanding of what it takes to build a business.
3) In today’s world, independence and self-reliance is more valuable than ever.
In the “good old days”, individuals worked for companies for decades and decades. They had a steady income and good job security. The global pandemic has opened eyes of many who are deciding to take charge of their own destiny. As an independent business owner, you partner with real estate professionals, sellers, builders, and investors. Piloting your income stream is a great feeling, trust me!
4) The need for home staging won’t disappear.
A great question to ask yourself, before starting any business, is “will the demand dry up in the future?” The answer for home stagers is clearly no! As long as there are homes to be sold, staging will remain a valuable marketing strategy for every seller regardless of economy or housing market.
5) With the right strategic approach, the opportunity exists to earn a six+-figure income.
I’ve personally coached countless home staging professionals, many were just getting into the business, but also some who had been struggling. It takes the right approach, business, sales and marketing best practices as well profit driven pricing—if you’d like to learn more, join me on a free webinar see details on this website or call us!
The process of starting a business can be intimidating, but I am available to help you every step of the way. My mantra is No Stager Left behind & I mean it. The tuition, guidance, tools and support are second to none. We are often copied but never duplicated.
There is no better time than right now to take the plunge if you are interested in starting a home staging business. Contact me, Christine Rae today to learn more! Or request our information booklet to become a home stager and start your real estate staging business with staging certification from CSP International™!
