There are a number of factors which determine the success or failure of any business, and home staging is no exception. That said, I have worked closely with home staging professional for many years – and in that time, I’ve been able to identify traits that virtually every successful staging business shares. Below are three essential secrets every successful home staging professional applies to their business.
1) An understanding first and foremost, that success in the home staging industry results from the right approach to marketing. At the end of the day, it is your marketing & communication strategies that will make or break your business. How do you acquire and convert leads? Do you create “raving fans” of your services who spread the word? I understand marketing may not be your favorite task—but the reality is , without a well-conceived plan, it’s unlikely you’ll achieve the success you desire.
2) A relentless commitment to self-improvement, both in terms of knowledge and in skill. One of the distinguishing characteristics of successful business owners in every industry is that they are always learning. Whether it is general business strategy or specific technical details, such as color mapping, curb appeal, design style or trends; successful home staging professionals are never satisfied with their current body of knowledge. Read books, attend workshops, listen to audiotapes and attend industry events— whatever works for your learning style. Just don’t stop growing!
3) A focus on bottom-line results—and the ability to make adjustments as needed. Every business is about results—and home staging is certainly no exception. Are your services working for your clients? Are they selling their houses for more money than similar un-staged homes? Are they pleased with the service you provide? If the answer to any of these questions is “no”, adjustments are necessary. You should also regularly evaluate the state of your own business—are you attracting new clients? Are you positioned well in your market? Have you differentiated yourself from your competition? Are you pleased with your results? If not, make the necessary adjustments!
There is no “magic bullet” that will ensure success in the home staging industry. However, if you are able to apply the three secrets I’ve shared today, you will be well on the way to success. Contact me today to learn more about personal coaching for the staging industry! Christine@christinerae.com
