Over the years, I have encountered a certain misconception among business owners—a misconception that repeats itself time and time again. It is the idea that success can be assured if you simply work hard enough.
Don’t get me wrong– hard work is certainly a good thing. But in and of itself it’s not enough. Whether you are in the home staging business or some other industry, the reality is that it’s more important to work smart than it is to work hard.
What does that really mean? Working smart in the home staging industry means having a plan. It means developing the flair, the knowledge, and the right approach to marketing. Ultimately, it can mean a six figure income and the lifestyle you have always desired. (Yes! You can make money in this business)
Unfortunately, too many professionals in the home staging industry never achieve their dreams.
Instead, they work themselves into the ground—investing time into all of the wrong places. Whether it is chasing the wrong type of clients, marketing themselves through the wrong channels, or taking the wrong approach to presentations—too many home stagers work long hours, and have nothing to show for it at the end.
Nothing brings me more joy as a professional than providing these hard-working, dedicated professionals with the knowledge they need to turn their business into a success. That’s why I was thrilled last week to receive this message from an attendee of a recent class:
“I am SO glad I took this course! Christine Rae is a genius! She is a top-notch Instructor and a very classy lady…she made the class SO interesting and fun. Her ‘Co-Pilot’ Lynelle is equally skilled/savvy! I wish I had taken this course sooner!!! If anyone’s ‘thinking’ about taking this course…STOP THINKING…get on with your career…The CSP course will take you there! I had the ‘creative flair’ part down pat…was just needing some guidance around the business planning/pricing models…done and done…time to get this business rolling! Thanks.”
This individual experienced the “eureka!” moment that many home stagers never experience. She is now equipped with the knowledge, that combined with her skill set and work ethic, will allow her business to grow dramatically.
So remember: it’s not about working hard. It’s about working purposefully, equipped with the knowledge you need to succeed. To learn more, feel free to get in touch with me today!
