St. Catharines, Ontario L2T 1X6 | July 12 2008 | |
Cover of Home Staging For Dummies Book |
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News Release from Wiley Publishing – Homeowners looking to sell their house in today’s up-and-down real estate market need an advantage. One strategy is home staging—by properly preparing a home for resale, sellers can sell faster and take more money away from the transaction.
The newly published Home Staging For Dummies Why stage your home? In a buyer’s market, a home that is cluttered and needs repairs will turn off potential buyers. Authors Christine Rae and Jan Saunders Maresh, two nationally recognized authorities in the field, assert that “a complete and proper home staging takes an occupied house from okay to wow. If you have a house that’s just sitting on the market drawing no offers, or if you’re getting ready to list a property for sale…staging the property gives you a marketing edge.” Better yet, the investment in staging costs far less than the first price reduction, allowing you to actually save money. It covers: • Preparing Your Property for Sale: Discover what buyers are looking for and the assets that identify what you’re selling. This section outlines the basic principles of staging, starting with color, light, and furniture placement. • Three Staging Steps: Learn how property staging is not just decorating. • Working Through Your House, Room by Room: Assess each room’s purpose, architectural features, and the things buyers are going to want (everything from the kitchen to the closets). • Addressing Special Staging Considerations: Find out how to deal with your mother-in-law’s teacup collection, your sports paraphernalia, or a home teeming with your children’s toys. This part includes an introduction to feng shui practices that can help direct energy (and buyers) through your house, as well as eco-friendly staging ideas. • For Dummies “The Part of Tens”: A feature of every For Dummies book, the Part of Tens include ten ways to avoid common mistakes, ten reasons to bring in a professional stager, and ten of the authors’ favorite staging products, tools, and ways to get your house ready for the sale. A seller can become blind to the wear-and-tear and flaws of their house, which can often leap out at the prospective buyer. Whether you’re a do-it-yourselfer, or want to call in the pros, Home Staging For Dummies is an essential guide to getting the most money from your house. |
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Angela Brooks (angela@stagingtraining.com) Director, Marketing & National Accounts Certified Staging Professional 188 Woodside Drive St. Catharines, Ontario L2T LX6 Phone : 1-888-Staging Fax : 905-984-6142 |
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Book Title : Home Staging For Dummies | ||
Journalists – Click here for a Review Copy of Home Staging For Dummies | ||
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Is Staging Certification Necessary?
The home staging industry is unregulated and there is no “governing and regulating association”. Don’t let this alarm or dissuade you from pursing your dream. The Home Inspection industry is non- regulated also, in fact many industries are rooted in non-regulation. What it means is simply anyone can say they are a stager and anyone can provide a training course, online or in person………….. without ever having staged a home! Shocking isn’t it? We believe as a new business starting out you need as much ammunition and information as possible to position you as an expert instead of a newbie. Certification for a stager is as vital as a license is to a real estate agent.
HIGH PRAISE
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Yesterday I was listening to and reviewing some of the information from the “FastTrack Business Package”, it occurred to me how much thought went into putting this package together. I felt I needed to say Thank You to you and your Team. All the information taught in the class and provided in this package has given me the confidence I need to start this new chapter in my life.
Cynthia Delve
CCSP Victoria, BC -
The first house I staged sold over asking last night!! Put on the market at $339K and sold 9 days later for 400K! The happiness I feel is so indescribable!! I just want to thank you so much for BEING CHRISTINE RAE! I don’t think I could ever have done this without your guidance and amazing program! CAN’T WAIT FOR MORE PROJECTS! The real estate agent wants to work with me too !! WOOHOO!
Yzabelle Sanico
CCSP -
I don’t know where to start. It was a fantastic class; it was such a pleasure to meet Christine and Lynelle…It was a lot of information in 3 days! I am happy and thrilled that I took this class – Thanks to everbody for their help!!
Mira B.
Mississauga, ON