Unlike other staging companies, we take the business side of home staging very seriously. In addition to design and decorating acumen, real estate business expertise is pivotal for successfully staging homes to sell. Regardless of current economic conditions, it’s this business-oriented philosophy that has brought success to our real estate clients and our trained staging professionals. As a result, we don’t neglect to stay very current on the housing market and its activity, to maintain the high-level perspective that’s critical for the business that we’re in.
Today’s current economy is still in flux, with an optimistic outlook. According to a release by the National Association of Realtors (NAR), existing home sales rates are higher this year than last. While June was a more successful month than July, this annual increase indicates a hopefulness of housing recovery. Despite this long term growth, the short term indicators appear disappointing. According to the NAR, “The national median existing-home price for all housing types was $174,000 in July, down 4.4 percent from July 2010.”
However, the numbers are not all bad. “Existing condominium and co-op sales were unchanged at a seasonally adjusted annual rate of 550,000 in July, and are 17.3 percent above the 469,000-unit pace one year ago,” reported NAR.
It’s our belief that any home staging professional can work their way out of a recession by building and investing in his or her own business. By doing this, they learn how to offer innovative and experienced solutions in any housing market conditions. The majority of staging industry professionals struggle because they have no business experience and don’t know they need it. However, we teach all of our students about that critical business side as well as refine their décor skills to meet both facets of their staging business. Folks, we are not your local decorating company. We are in the business of real estate sales!
Reference: http://www.realtor.org/press_room/news_releases/2011/08/july_ehs
